Marketing
My focuses are editorial and content marketing, but I’ve also worked across marketing and communications—growing social media for brands, driving sales through email marketing, and securing press coverage through PR.
I also enjoy managing audacious and ambitious marketing initiatives.
Marketing Projects
At Doist, I led our Todoist Year in Review project in 2018, 2019, and 2020—the largest annual marketing project sent to millions of users. Think Spotify Year in Review, but for your tasks instead of your music.
I served as the squad leader and marketing lead on a cross functional project that spanned engineering, design, illustration, data, and localization.
Social Media Marketing
At Doist, I led the social media marketing function from 2017-2020, helping to hire and onboard my successor thereafter.
I developed our strategy and content across three brands and ten accounts, growing our cumulative social audience to over a hundred thousand followers. I posted daily content to grow our product and employer brand, also coordinating closely with design, product, and product marketing to create social media campaigns for key product launches like Todoist Dark Theme and Todoist Boards.
