Content Marketing
Across Shopify and Doist, I had the opportunity to lead (or shape) content strategy. I wrote and edited articles that rank on the front page of Google Search results and have featured snippets.
My writing on productivity and teamwork has been cited in Harvard Business Review, Business Insider, Protocol, and Entrepreneur. My content marketing advice on running a content operation, content distribution, and gaining empathy for readers has been featured across the web.
Content Marketing Strategy
I co-led the content marketing function at Doist across our Ambition & Balance Blog, Twist Remote Work Guides, Todoist Productivity Guides, and Ambition and Balance Weekly Newsletter. These content properties collectively grew to millions of annual organic visitors, garnering tens of thousands of engaged email subscribers, and driving tens of thousands of sign-ups.
I managed our content calendar, collaborated with designers and illustrators, wrote and edited content, and conducted outreach and interviews with internal and external contributors at companies like Stripe, Automatic, HubSpot, MURAL, Help Scout, and more.
Content Writing
I wrote long-form articles that rank on the first page of Google Search results and have featured snippets, driving top-off the funnel traffic and sign-ups.
A Guide to the Good Life: How To Start a Lifestyle Business [Shopify]
20 Email Marketing Best Practices to Turn Campaigns Into Sales [Shopify]
How to Create a Newsletter That Grows Your Business [Shopify]
The Complete Guide to Deep Work [Doist]
How to Organize Your Life [Doist]
Accomplish Your Big Goals With Don’t Break the Chain [Doist]
The Art of Async: The Remote Guide to Team Communication [Doist]
Designing Without Whiteboards: The Remote Guide to Product Design [Doist]
The Manager’s Guide to Todoist [Doist]
Theater, Teamwork, Twist [Doist]
Content Editing
Editing was one of my favorite parts of my role at Doist, where I was the primary or secondary editor on nearly every piece we published that I didn’t write. I enjoyed refining the work and ideas of writers, helping people who don’t usually write find their voice, and working with senior leaders to shape their expertise into op-eds.
